Tibby Plasse, a contributor to the Jackson Hole News & Guide, interviewed facilitator and Co-Founder of Grounded Marketing Studio Tracie Wall for the September 10, 2025 issue of the Jackson Hole News & Guide regarding Womentum’s upcoming workshop AI Advantage: Stay Ahead or Fall Behind.
Womentum doesn’t want professionals left behind by artificial intelligence.
In a Monday workshop, marketing pro and Jackson resident Tracie Wall will walk professionals through an informative discussion of how to use AI as a tool, as well as dispel some of the fears and rumors behind tech’s newest, biggest player.
After 10 years of living in Jackson, the Womentoring alumna and co-founder of Grounded Marketing Studio said she considers the introduction of AI as historically big as the introduction of the internet — calling it “life changing.”
“If you don’t start adopting some of these principles or learning about them, or knowing what is going on here, you’re going to get left behind,” Wall said, explaining the current trend.
Wall said as a business owner herself, it’s important to use existing tools to produce your best work. With AI’s capacity to match communication needs, she said business owners can move past strategies for seasonal trends and look at the broader picture.
“I think that Jackson really follows the tourist trends, and AI can be used to keep your client base engaged during off seasons as well, even though we don’t have much of an off season anymore,” she said.
Some AI platforms may be unfamiliar to people, like Journey for image generation or Jasper AI for copywriting. As a tool, Wall emphasizes that AI is not there to create a final draft, but rather to act as an initial rendering.
“Even with an image generator, you’re not going to get a vector image with clean lines, but it can help you ideate what you want your logo to be,” she said.
Tickets for “AI Advantage: Stay Ahead or Fall Behind” are free for youth and $40 for adults. Scholarships are available. The event is at 6 p.m. Monday at the Jackson Hole Community School.